Wednesday, December 3, 2014

4AHK - Lehrstoff für die Schularbeit, December 12, 2014

The Schularbeit on December 12 will be TWO HOURS

The tasks will be:
1 Listening
1 Reading
2 Texts (approximately 350 words total)

The exam will cover Chapters 1, 2, and 3 of your textbook, Focus on Modern Technology 4/5.
The written tasks we have this semester are:  press release (one announcing a product, one announcing a sponsorship), blog comment (response to Coke's sponsorship of the American Academy of Physicians), blog entry (Black Friday, formal letter/e-mail (letter of enquiry), advertising analysis (the tasks in bold are Matura tasks).

We've done a lot this semester!  You have learned about marketing (including product development, research and development, production, sponsorship, media/press releases), advertising (including analysing commercials and advertisements using the AIDA concept, logos and branding, how advertisements are designed), how to give your opinion about a blog entry or article (blog comment), how to ask for general and specific information (enquiry), how to write a public article for a specific internet audience and ask readers to comment (blog entry). Did I forget anything?!

See Exam Day Instructions and Consequences at

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