Friday, December 11, 2015

4BHK - Unit 2, Vocabulary and Terms


FOCUS ON MODERN BUSINESS 4/5
UNIT 2 – World of Advertising

BE ABLE TO EXPLAIN:
difference between advertisement/commercial
AIDA
get Attention
hold Interest
arouse Desire
take Action

Personal touch
methods of advertising (TV, radio, newspapers, magazines, circulars, internet, popups, freebies, word of mouth)
children and advertising
online advertising (consumer generated ads, pay-per-click)
Black Friday, Cyber Monday
Branding
How to produce an advertisement
product placement
brand recognition

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun, adjective/opposite)

to advertise/advertisement
advert-savvy
to attract/attractive
billboards
blogging
to bombard
to book space
to boost sales
brochure
carriers (see freebies)
to catch attention
to choose/choice
circular
to collect
commercial
commercial
to conduct market research
to consist of
contact data
to contain/contents
to convey the message that
coupon (voucher)
to create the impression that
to deceive/deception/deceptive
to decide/decision
direct mailing
to distribute
to draft/draft
to employ/make use of
to encourage
exorbitant
freebies
to hurl
instinctively
logo
loyalty
pay-per-click advertising
personal recommendation
to place an ad
pop-up ads
poster
to reveal
sample
slogan
special offers
to target
viral marketing
voucher (coupon)
word of mouth


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