Saturday, December 5, 2015

4BHK - Lehrstoff for Schularbeit, Friday, December 18 (2 hours)

For the Schularbeit on December 18, you are responsible for the following topics and skills:

FORMAT
Listening
Reading
Writing (two tasks:  includes enquiry letter, sponsorship/fundraising letter, letter/email, AIDA description)

FOCUS ON MODERN TECHNOLOGY 4/5

Unit 1 -  marketing departments, marketing strategies, sponsorship goals, sponsorship types

Unit 2 - AIDA (describing an ad using the AIDA formula, advertising process, advertising methods, branding, children and advertising, online advertising

Unit 3 -  sectors of the economy, distribution chain, online shopping,

FOCUS ON MODERN BUSINESS COMMUNICATION

Unit 4 - Enquiry Letters

EXTRAS
press release, 4Ps (Marketing Mix), Thanksgiving/Black Friday/Cyber Monday

For more about each chapter, see:
Unit 1 - Terms and vocabulary
Unit 2 - Terms and vocabulary
Unit 3 - Terms and vocabulary




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