For the Schularbeit on December 18, you are responsible for the following topics and skills:
FORMAT
Listening
Reading
Writing (two tasks: includes enquiry letter, sponsorship/fundraising letter, letter/email, AIDA description)
FOCUS ON MODERN TECHNOLOGY 4/5
Unit 1 - marketing departments, marketing strategies, sponsorship goals, sponsorship types
Unit 2 - AIDA (describing an ad using the AIDA formula, advertising process, advertising methods, branding, children and advertising, online advertising
Unit 3 - sectors of the economy, distribution chain, online shopping,
FOCUS ON MODERN BUSINESS COMMUNICATION
Unit 4 - Enquiry Letters
EXTRAS
press release, 4Ps (Marketing Mix), Thanksgiving/Black Friday/Cyber Monday
For more about each chapter, see:
Unit 1 - Terms and vocabulary
Unit 2 - Terms and vocabulary
Unit 3 - Terms and vocabulary
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