4BHK - Unit 1, Terms and Vocabulary

FOCUS ON MODERN BUSINESS 4/5

UNIT 1 - Marketing and sponsoring, Marketing and company image

BE ABLE TO EXPLAIN THESE TERMS:

market research

market share

product development

production

target group

research and development

unique selling proposition

sample

launch

corporate responsibility

cultural sponsorship

corporate sponsorship

private sponsorship

charitable sponsorship

public image

media coverage

fundraising

return on an investment

difference between advertisement/commercial

AIDA

methods of advertising (TV, radio, newspapers, magazines, circulars,internet, popups, freebies, word of mouth)

children and advertising

Black Friday, Cyber Monday

branding

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun or adjective/opposite)

to advertise/advertisement

to afford/affordable/unaffordable

to announce/announcement

to appeal/appeal

to attach/attachment

attitude

available/unavailable

carriers (see freebies)

circular

commercial

to compete/competition

to conceive/concept

to confirm/confirmation

consumer

to contain/contents

to contribute/contribution

controversial

convenient

customer

to decide/decision

to demand/demand

to determine

to develop/development

to donate/donation

to educate/education

to endorse/endorsement

to enhance

excited

excuse

to familiarise

freebies

to fund

further

to generate

innovative

to invest/investment

major

particularly

to perceive/perception

to permit/permission

pop-up ads

to produce/product/production/producer

to profit/profit

to promote/promotion

to purchase/purchase

reputation

to resign/resignation

to schedule/schedule
to sponsor/sponsorship

selfless

to separate

to twist

word of mouth