Saturday, December 5, 2015

4BHK - Unit 1, Terms and Vocabulary

FOCUS ON MODERN BUSINESS 4/5
UNIT 1 - Marketing and sponsoring, Marketing and company image

BE ABLE TO EXPLAIN THESE TERMS:
market research
market share
product development
production
target group
research and development
unique selling proposition
sample
launch
corporate responsibility
cultural sponsorship
corporate sponsorship
private sponsorship
charitable sponsorship
public image
media coverage
fundraising
return on an investment
difference between advertisement/commercial
AIDA
methods of advertising (TV, radio, newspapers, magazines, circulars,internet, popups, freebies, word of mouth)
children and advertising
Black Friday, Cyber Monday
branding

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun or adjective/opposite)
to advertise/advertisement
to afford/affordable/unaffordable
to announce/announcement
to appeal/appeal
to attach/attachment
attitude
available/unavailable
carriers (see freebies)
circular
commercial
to compete/competition
to conceive/concept
to confirm/confirmation
consumer
to contain/contents
to contribute/contribution
controversial
convenient
customer
to decide/decision
to demand/demand
to determine
to develop/development
to donate/donation
to educate/education
to endorse/endorsement
to enhance
excited
excuse
to familiarise
freebies
to fund
further
to generate
innovative
to invest/investment
major
particularly
to perceive/perception
to permit/permission
pop-up ads
to produce/product/production/producer
to profit/profit
to promote/promotion
to purchase/purchase
reputation
to resign/resignation
to schedule/schedule
to sponsor/sponsorship
selfless
to separate
to twist
word of mouth

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