Read these pages online:
And answer these questions:
Find out about Wal-Mart`s success in India:
1. Give some quick facts (number
of shops, total revenue, number of employees, favored store formats) about
Wal-Mart in India in 2014 and explain Wal-Mart’s business model in India.
2.
Which physical and regulatory challenges did/does Wal-Mart face entering
the Indian wholesale and/or retail market?
3. How did Wal-Mart adopt its
product range to the Indian Consumer?
4. Wal-Mart’s core philosophy
is to offer “every day low prices”. In the US and many other markets outside
the US Wal-Mart sticks to a Cost Leadership Strategy to convince its clients.
What claim coins the USP of Wal-Mart in India?
5. Concluding your internet
research about Walt-Mart in India, what’s the competitive edge (USP) of the
retailing giant in India?
6. Give a forecast for
Wal-Mart’s business development in 2015.
These links
to websites might help you in your internet research:
Links aren't active. Google: walmart invests 103 million india and click the first article
http://www.wsj.com/articles/wal-mart-invests-103-million-in-indian-wholesale-business-1405945591
http://www.wsj.com/articles/wal-mart-invests-103-million-in-indian-wholesale-business-1405945591
Links aren't active. Google: walmart sharpens india focus and click the first article http://www.business-standard.com/article/companies/walmart-sharpens-india-focus-again-114122200042_1.html
Do the
assignment in pairs and submit it by March 11th, 2015.
Be
aware that the papers will be graded. Copying from classmates, the book, or the
Internet does not pay! Quote all extracts from articles/websites properly. Submit
your own individual work output!
Good
Luck!
Prof.
Fuchs and Prof. Sandrock
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