4BHK - Homework for Week of March 14

For Monday, March 14

MINIMUM
Task 1 - Page 72, exercise 4  (Matura- bzw. Schularbeitaufgabenstellung)
Task 2 - Write a summary of the text (exercise 4).
Task 3 - Page 73 - Read and do Exercise 1 (you can do this alone, you don't need a partner

FOR EXTRA PRACTICE
Task 4 - Page 74 - Read the text and answer the questions (Ex.2-3)
Task 5 - Page 74 - Write a summary of the text.
Task 6 - Page 75 - Read the text and answer the questions (Ex.4)
Task 7 - Page 75 - Write a summary of the text.

For Tuesday, March 15
Study for a Vocabulary Quiz over pp. 80-81 (pages 68-69, pages 71) + gullible
Be able to use the words in a sentence.

4BHK - Companies for Presentations

Acer – Hüdem
Heinz – Simone

Apple - Lukas
Chevrolet - Paul
McLaren - Bernd

Hollister – Tobias
Ben & Jerry’s - Simon
Nike - Robert 

Kelloggs – Vanessa
Gibson - Emanuel
Tommy Hilfiger - Laura 
Intel - Marko
Disney - Julia
Dodge - Manuel L.
Camel - Carmen
Beats by Dr. Dre - Dominik
Dunkin Donuts - Katharina
Victoria’s Secret - Marlene

Converse – Viktoria
Calvin Klein – Ines
Billabong - Stefanie

Abercrombie & Fitch

Amazon

Apple

Beats by Dr Dre

Billabong

Bud Light

Burton

Cadillac

Camel

Canon (not originally English speaking)

Caterham

Chevrolet

Coca Cola

Converse

Dell

Disney

eBay

Facebook

Fender

Forbes Magazine

Ford

Foxconn (not English speaking)

Garmin

Gibson

Gillette

Google

Guiness

Hewlitt Packard

Hugo Boss

IBM

Instagram

Intel

Jack & Jones

Jelly Belly

Jim Dunlop

John Deere

Jordan Air (Nike?)

LA Lakers

Levis

Marshall

McDonalds

McLaren

Mesa Boogie

Michael Kors

Microsoft

Morgan

Nestea

Netflix

New Holland (US HQ)

Nvidia

Oakley

Paco Rabanne (not English speaking)

Pepe Jeans London

Pepsi

PRS Guitars

Quicksilver

Skull Candy

Skype

Sony (English speaking)

Starbucks

Subway

Tesla

Tommy Hilfiger

Tripwire Interactive

Twitter

Ubisoft (not English speaking)

Under Armour

United Health Group

VOX (not English speaking?)

Walmart

Warner Brothers

4BHK . Homework for Tuesday, February 23

Watch the Best in Show judging at The Westminster Kennel Club Dog Show again:  http://www.westminsterkennelclub.org/videos/Best%20In%20Show/2016/pid:4kfXliS8AoNV

Consider the question;  is this a real spectator sport? Why or why not? 

Some of the aspects you might consider: what is sport? advertising, television coverage, money spent, sponsorship, industries involved (travel, tourism, marketing, television, advertising, animal breeding, animal training, animal transport, what else?), how is this competition any different from the Super Bowl?

4BHK - Sample Complaint letters

http://www.oxforddictionaries.com/words/letters-of-complaint

http://www.oxforddictionaries.com/media/words/assets/uk_sample_complaint_letter_faulty-product.pdf 

http://www.oxforddictionaries.com/media/words/assets/uk_sample_complaint_letter_disappointing-holiday.pdf

http://www.dearcustomerrelations.com/best-ever-complaint-letters/ntl-trying-to-get-connected/

http://www.writeexpress.com/orders05.html

http://www.dearcustomerrelations.com/2015/03/top-gear/

http://www.dearcustomerrelations.com/2015/05/smelly-feet/ 

http://mastercss.net/wp-content/uploads/2015/05/complaint-letter-template-hg8cr9tg.png
http://www.sampleletterpro.com/wp-content/uploads/2015/10/complaint-letter-template-1.jpg

https://www.scribendi.com/advice/example_complaint_letter.en.html  
Dr. JoJo's Favorite:  https://i.imgur.com/959ht5o.png

4BHK - Homework for Monday, January 18 (and Tuesday, January 19)

For Monday, January 18

Present your Diplomarbeit project or your Übungsfirma in English. Each student should speak for at least ONE minute.  Free speaking.  Use linking words.

Looking ahead:

For Tuesday, January 19
There will be a short (5-10 min) quiz over linking words and the vocabulary on page 53 (customer service).

4BHK - Unit 3, Terms and Vocabulary

UNIT 3 – From Raw Material to the Consumer

BE ABLE TO EXPLAIN

the difference between consumer, customer and costumer

primary sector (raw materials, suppliers)

secondary sector (manufacturers, producers)

tertiary sector (wholesalers, retailers)

quaternary sector (knowledge and service like banking, education, etc)

blue collar workers

white collar workers

VOCABULARY /TERMS

administrative work

advantage/disadvantage

artist

assembly worker

blue-collar worker

to buy in bulk

capable/capability

client

to contribute/contribution

country of origin

crops

damaging/to damage/damage

to differentiate/differentiation

to diminish

to distribute/distribution/distributor

to divide/division

to drive performance

economic growth

to educate/educator/education

employee

employer

to encourage/encouragement

engineer

to equate

factory

4BHK - Unit 2, Vocabulary and Terms

FOCUS ON MODERN BUSINESS 4/5

UNIT 2 – World of Advertising

BE ABLE TO EXPLAIN:

difference between advertisement/commercial

AIDA
get Attention
hold Interest
arouse Desire
take Action

Personal touch

methods of advertising (TV, radio, newspapers, magazines, circulars, internet, popups, freebies, word of mouth)

children and advertising

online advertising (consumer generated ads, pay-per-click)

Black Friday, Cyber Monday

Branding

How to produce an advertisement

product placement

brand recognition

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun, adjective/opposite)

to advertise/advertisement

advert-savvy

to attract/attractive

billboards

blogging

to bombard

to book space

to boost sales

brochure

carriers (see freebies)

to catch attention

to choose/choice

circular

to collect

commercial

commercial

to conduct market research

to consist of

contact data

to contain/contents

to convey the message that

coupon (voucher)

to create the impression that

to deceive/deception/deceptive

to decide/decision

direct mailing

to distribute

to draft/draft

to employ/make use of

to encourage

exorbitant

freebies

4BHK - Unit 1, Terms and Vocabulary

FOCUS ON MODERN BUSINESS 4/5

UNIT 1 - Marketing and sponsoring, Marketing and company image

BE ABLE TO EXPLAIN THESE TERMS:

market research

market share

product development

production

target group

research and development

unique selling proposition

sample

launch

corporate responsibility

cultural sponsorship

corporate sponsorship

private sponsorship

charitable sponsorship

public image

media coverage

fundraising

return on an investment

difference between advertisement/commercial

AIDA

methods of advertising (TV, radio, newspapers, magazines, circulars,internet, popups, freebies, word of mouth)

children and advertising

Black Friday, Cyber Monday

branding

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun or adjective/opposite)

to advertise/advertisement

to afford/affordable/unaffordable

to announce/announcement

to appeal/appeal

to attach/attachment

attitude

available/unavailable

carriers (see freebies)

circular

commercial

to compete/competition

to conceive/concept

to confirm/confirmation

consumer

to contain/contents

to contribute/contribution

controversial

convenient

customer

to decide/decision

to demand/demand

to determine

to develop/development

to donate/donation

to educate/education

to endorse/endorsement

to enhance

excited

excuse

to familiarise

freebies

to fund

further

to generate

innovative

to invest/investment

major

particularly

to perceive/perception

to permit/permission

pop-up ads

to produce/product/production/producer

to profit/profit

to promote/promotion

to purchase/purchase

reputation

to resign/resignation

to schedule/schedule
to sponsor/sponsorship

selfless

to separate

to twist

word of mouth

4BHK - Homework for Monday, December 14

TASK 1 - Do the following exercises in your textbook (Focus on Modern Technology 4/5):
p. 34, exercise 3
p. 36-37, exercise 2 (Matura bzw. Schularbeit Aufgabenstellung - Multiple Matching, insert correct headings) and 3 (vocabulary)

TASK 2 - Begin studying for the Schularbeit on December 18.  Lehrstoff can be found here:  http://ennsvalleyenglish.blogspot.co.at/2015/12/4bhk-lehrstoff-for-schularbeit-friday.html

TERMS AND VOCABULARY:
Unit 1
Unit 2 
Unit 3

4BHK - Lehrstoff for Schularbeit, Friday, December 18 (2 hours)

For the Schularbeit on December 18, you are responsible for the following topics and skills:

FORMAT
Listening
Reading
Writing (two tasks:  includes enquiry letter, sponsorship/fundraising letter, letter/email, AIDA description)

FOCUS ON MODERN TECHNOLOGY 4/5

Unit 1 -  marketing departments, marketing strategies, sponsorship goals, sponsorship types

Unit 2 - AIDA (describing an ad using the AIDA formula, advertising process, advertising methods, branding, children and advertising, online advertising

Unit 3 -  sectors of the economy, distribution chain, online shopping,

FOCUS ON MODERN BUSINESS COMMUNICATION

Unit 4 - Enquiry Letters

EXTRAS
press release, 4Ps (Marketing Mix), Thanksgiving/Black Friday/Cyber Monday

For more about each chapter, see:
Unit 1 - Terms and vocabulary
Unit 2 - Terms and vocabulary
Unit 3 - Terms and vocabulary

4BHK - Look who's in the paper!

Kleine Zeitung, Sonntag, November 22, 2015 Photo: Martin Mandl
Link: Styrian Challenge: Von Ideenhelden und Blitzkneissern

4BHK - Homework for Week of November 30-December 4

Homework for Monday, November 30 - Look over the vocabulary for Unit 3 in your textbook, Focus on Modern Business 4/5

Homework for Tuesday, December 1 - Prepare the following topics to present in class (review for Schularbeit). Be able to talk freely for at least one minute.

• sponsorship (definition, kinds, benefits)
• marketing (jobs, 4 Ps)
• AIDA (meaning, example)
• Brands (history and use)
• NEW:  research a logo (see this link for some suggestions: http://9gag.com/gag/5937993/30-logos-with-hidden-messages)
• NEW:  children and advertising

4BHK - Homework for Monday, November 23

• TASK 1
•  Watch one of your favorite DVDs (TV show or movie) in English.  It should be one of your favorite episodes/movies where you know the plot and dialogue.  
• Switch the sound to English and the subtitles to English.  This will help your English in at least ways:  You will hear the language (listening), you will see the language (reading) and you will match the sounds to the words (pronunciation).  You will also learn some new vocabulary and idioms. 
• Try to watch at least 10 minutes a day (or more if you've got the time and energy!).

Be able to talk one minute in class about your DVD and your English experience!

4BHK - Homework for Monday, November 16

For Monday, November 16, find a print advertisement (in a magazine or newspaper) and analyze it in terms of AIDA.  To get more speaking practice, you will discuss your advertisement in groups with your classmates.

Use language for describing advertisements on pages 20-21 of your textbook (Focus on Modern Technology 4/5, available online at http://www.veritas.at/sbo/ebook/px/24358/ )

Make sure your bring your advertisement to class with you so people know what you're talking about!

4B - Homework for Monday, November 9

Task 1:
You are looking for sponsors for prom night (Maturaball):  Write a letter you can send out to various businesses in your area asking them to support your event. In your text you should:

•  Describe what your ball event will be like (place, size, target group, etc.), 
• Mention how you would like to be supported (financial contribution, hiring of a dance hall, shuttle service, midnight show, prizes for a tombola, giveaways for the ladies, etc.) 
• Clearly state what you are prepared to offer (advertising space on entrance tickets, posters, advertisement in programme booklet, logo included in video show, etc.) 
  
  You might want to include and overview of sponsoring/advertising expenses and the size of advertising space you offer.  Approximately 250 words.  For inspiration, see this site: http://www.wikihow.com/Write-a-Letter-Requesting-Sponsorship

You may type your letter (preferred) or write it on LINED paper with KORREKTURRAND. Make sure the letter is properly formatted (date, address, greeting, closing, signature, logo).  Before you turn in your work, check the WRITING CHECKLIST.

Students who do not turn in a letter are invited to give a presentation about sponsorship during the lesson on Monday.

Task 2:  Look at vocabulary on page 29 (overview of advertising)

Task 3:  Do exercise 3 on page 23 and exercise 4 on page 24.

Task 4:  Write a summary of the text on page 25 (B1).

Do exercise 4 and the summary in your HÜ Heft or on a separate piece of LINED paper with KORREKTURRAND
 

21 Offbeat Holidays You Can Celebrate in November

Read more at Mental Floss:  http://mentalfloss.com/article/70441/21-offbeat-holidays-you-can-celebrate-november

Did you forget your book at school? No problem!

Focus on Modern Technology 1
http://www.veritas.at/sbo/ebook/px/30476/

Focus on Modern Technology 2
http://www.veritas.at/sbo/ebook/px/30833/

Focus on Modern Technology 3
http://www.veritas.at/sbo/ebook/px/30834/

Focus on Modern Technology 4/5
http://www.veritas.at/sbo/ebook/px/30835/

Focus on Modern Business 4/5
http://www.veritas.at/sbo/ebook/px/24358/

Just Go For It 2
http://www.hpt.at/Flipbooks/JUSTGOFORITBMS2/

4BHK - Homework for Tuesday, October 6

For Tuesday, October 6, look closely at the vocabulary for sponsorship on page 19 of your textbook, Focus on Modern Technology 4/5.  We will need this vocabulary for class on Tuesday!

Interactive Pronunciation Quiz

Test your pronunciation and your knowledge of the IPA!

Click the picture to start the quiz!

4BHK - 'Homework' for Tuesday, October 6

Homework for Tuesday, October 6:

Watch The Apprentice, Episode 3, Season 10:  https://www.youtube.com/watch?v=0T24cjNvrTg

BACKGROUND:  The Apprentice is a reality TV show from the United Kingdom.  Lord Sugar invites contestants to compete for £250,000 and a chance to be Lord Sugar's business partner.  Each week, Lord Sugar fires the contestants who made the biggest business mistakes.

In this episode, the contestants are divided into two teams, and each team must produce and sell high-end candles.  All aspects of MARKETING are here:  from product development, to production, packaging, pricing, marketing and selling the candles -- all within 48 hours!

HOMEWORK:  As you watch the episode, make notes about the decisions that each team makes.  Are they good decisions or bad decisions?  What does Lord Sugar have to say at the end?