4BHK - Unit 3, Terms and Vocabulary

UNIT 3 – From Raw Material to the Consumer

BE ABLE TO EXPLAIN

the difference between consumer, customer and costumer

primary sector (raw materials, suppliers)

secondary sector (manufacturers, producers)

tertiary sector (wholesalers, retailers)

quaternary sector (knowledge and service like banking, education, etc)

blue collar workers

white collar workers

VOCABULARY /TERMS

administrative work

advantage/disadvantage

artist

assembly worker

blue-collar worker

to buy in bulk

capable/capability

client

to contribute/contribution

country of origin

crops

damaging/to damage/damage

to differentiate/differentiation

to diminish

to distribute/distribution/distributor

to divide/division

to drive performance

economic growth

to educate/educator/education

employee

employer

to encourage/encouragement

engineer

to equate

factory

4BHK - Unit 2, Vocabulary and Terms

FOCUS ON MODERN BUSINESS 4/5

UNIT 2 – World of Advertising

BE ABLE TO EXPLAIN:

difference between advertisement/commercial

AIDA
get Attention
hold Interest
arouse Desire
take Action

Personal touch

methods of advertising (TV, radio, newspapers, magazines, circulars, internet, popups, freebies, word of mouth)

children and advertising

online advertising (consumer generated ads, pay-per-click)

Black Friday, Cyber Monday

Branding

How to produce an advertisement

product placement

brand recognition

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun, adjective/opposite)

to advertise/advertisement

advert-savvy

to attract/attractive

billboards

blogging

to bombard

to book space

to boost sales

brochure

carriers (see freebies)

to catch attention

to choose/choice

circular

to collect

commercial

commercial

to conduct market research

to consist of

contact data

to contain/contents

to convey the message that

coupon (voucher)

to create the impression that

to deceive/deception/deceptive

to decide/decision

direct mailing

to distribute

to draft/draft

to employ/make use of

to encourage

exorbitant

freebies

5AHK - Lehrstoff for SA, Monday, December 21

FORMAT - Two hours

You can expect
A LISTENING section
A READING section
TEXTS (includes reminder letters, brochures, and our old friends letter/email, blog entry, blog comment and report)

You are responsible for VOCABULARY and CONTENT of the following units:

Unit 7 - Tourism
 - positive and negative effects of tourism
 - service industries in tourism
 - what is 'responsible' tourism?
 - examples of cultural tourism
 - how to write a brochure
Unit 8 - Globalisation
 - definition of globalisation
 - advantages and disadvantages of globalisation
 - outsourcing
 - anti-globalisation movement
Unit 9 - Work/Life balance
 - What is burnout?
 - Wellness programs
 - Modern stress factors

Unit 6 - Focus on Modern Business Communication
 - How to write reminder letters

EXTRAS
 - Big Rocks, all verbs/tenses

5AHK - Homework for Monday, December 14

For Monday, December 14, you should start reviewing the Lehrstoff for the Schularbeit on Monday, December 21.

We will do 1 minute talks on the following topics:

Unit 7 - Tourism
 - positive and negative effects of tourism
 - service industries in tourism
 - what is 'responsible' tourism?
 - examples of cultural tourism
 - how to write a brochure
Unit 8 - Globalisation
 - definition of globalisation
 - advantages and disadvantages of globalisation
 - outsourcing
Unit 9 - Work/Life balance
 - What is burnout?
 - Wellness programs
 - Modern stress factors

Unit 6 - Focus on Modern Business Communication
 - How to write reminder letters

EXTRAS
 - Big Rocks

You will draw topics out of a hat.

In Class Friday, December 11

http://www.mercurynews.com/celebrities/ci_29218481/star-wars-force-awakens-fans-already-lining-up
http://www.nytimes.com/2015/12/09/movies/star-wars-the-force-awakens-fans-are-already-lining-up.html?_r=0
http://www.fao.org/forestry/internationalmountainday/en/

2C - Homework for Thursday, December 17

For Thursday, December 16, we will finish Focus on Modern Technology 1.

Task 1:  Read pp. 124-125 and be able to describe how a four stroke motor works. Each student will have one minute to describe in his or her own words how a four stroke motor works.

Task 2.:  Read the grammar on p. 126 (adjectives and adverbs, comparison)

Task 3:  Do Exercises 4 & 5 on page 121.

1C - Homework for Wednesday, December 16

You received two worksheets during the lesson on Wednesday, December 9.  Complete these worksheets before the lesson on Wednesday, December 16.

Want extra practice?  Check out ego4u:  https://www.ego4u.com/en/cram-up/grammar/exercises
(You are responsible for present simple, present progressive, past simple, past progressive and by January 20, present perfect, positive sentences, negative sentences, and questions).

9C - Homework for Wednesday, December 16 & Beurteilungsraster B2 Texte

Here's a link to the Beurteilungsraster for B2 texts https://www.bifie.at/system/files/dl/srdp_lfs_beurteilungsraster_b2_2014-11-05.pdf

For Wednesday, December 16, look over Unit 8 in your textbook (Focus on Modern Technology 4/5)
Task 1 - Look over the vocabulary for the chapter on p. 101
Task 2 - Read over the grammar for the Chapter on p. 97 (Indirect Speech)
Task 3 - Do exercise 4 on page 97

Want extra practice with indirect speech?
https://www.ego4u.com/en/cram-up/grammar/reported-speech/statements
 https://www.ego4u.com/en/cram-up/grammar/reported-speech
https://www.ego4u.com/en/cram-up/grammar/reported-speech/exercises?10

2C - Extra Practice for Schularbeit

The Schularbeit is on Thursday, December 10

It will be heavy on grammar - For extra practice, do the section in your textbook:  Do You Remember 3 (pages 129-131, Focus on Modern Technology 1).  

You should really, really know the passive voice.   You should especially look at exercise 6 (ex. 131 in your textbook).

For even more practice, see Essential Grammar in Use:

PASSIVE VOICE:  Unit 22, 23 (pp. 54-57)  

SOME/ANY:  Unit 76 (pp. 162-163)

MUCH/MANY:  Unit 83 (pp. 176-177)

(A) LITTLE, (A) FEW:  Unit 84 (pp. 178-179)

Or, if you don't have that book at home, you can do some online exercises:

PASSIVE: https://www.ego4u.com/en/cram-up/grammar/passive

ACTIVE vs. PASSIVE  https://www.ego4u.com/en/cram-up/tests/hadrians-wall

MODAL VERBS: https://www.ego4u.com/en/cram-up/grammar/modal-verbs

QUANTIFIERS: http://www.englisch-hilfen.de/en/exercises_list/mengen.htm

4BHK - Unit 1, Terms and Vocabulary

FOCUS ON MODERN BUSINESS 4/5

UNIT 1 - Marketing and sponsoring, Marketing and company image

BE ABLE TO EXPLAIN THESE TERMS:

market research

market share

product development

production

target group

research and development

unique selling proposition

sample

launch

corporate responsibility

cultural sponsorship

corporate sponsorship

private sponsorship

charitable sponsorship

public image

media coverage

fundraising

return on an investment

difference between advertisement/commercial

AIDA

methods of advertising (TV, radio, newspapers, magazines, circulars,internet, popups, freebies, word of mouth)

children and advertising

Black Friday, Cyber Monday

branding

IMPORTANT VOCABULARY (note: sometimes related words are given e.g. verb/noun or adjective/opposite)

to advertise/advertisement

to afford/affordable/unaffordable

to announce/announcement

to appeal/appeal

to attach/attachment

attitude

available/unavailable

carriers (see freebies)

circular

commercial

to compete/competition

to conceive/concept

to confirm/confirmation

consumer

to contain/contents

to contribute/contribution

controversial

convenient

customer

to decide/decision

to demand/demand

to determine

to develop/development

to donate/donation

to educate/education

to endorse/endorsement

to enhance

excited

excuse

to familiarise

freebies

to fund

further

to generate

innovative

to invest/investment

major

particularly

to perceive/perception

to permit/permission

pop-up ads

to produce/product/production/producer

to profit/profit

to promote/promotion

to purchase/purchase

reputation

to resign/resignation

to schedule/schedule
to sponsor/sponsorship

selfless

to separate

to twist

word of mouth

4BHK - Homework for Monday, December 14

TASK 1 - Do the following exercises in your textbook (Focus on Modern Technology 4/5):
p. 34, exercise 3
p. 36-37, exercise 2 (Matura bzw. Schularbeit Aufgabenstellung - Multiple Matching, insert correct headings) and 3 (vocabulary)

TASK 2 - Begin studying for the Schularbeit on December 18.  Lehrstoff can be found here:  http://ennsvalleyenglish.blogspot.co.at/2015/12/4bhk-lehrstoff-for-schularbeit-friday.html

TERMS AND VOCABULARY:
Unit 1
Unit 2 
Unit 3

4BHK - Lehrstoff for Schularbeit, Friday, December 18 (2 hours)

For the Schularbeit on December 18, you are responsible for the following topics and skills:

FORMAT
Listening
Reading
Writing (two tasks:  includes enquiry letter, sponsorship/fundraising letter, letter/email, AIDA description)

FOCUS ON MODERN TECHNOLOGY 4/5

Unit 1 -  marketing departments, marketing strategies, sponsorship goals, sponsorship types

Unit 2 - AIDA (describing an ad using the AIDA formula, advertising process, advertising methods, branding, children and advertising, online advertising

Unit 3 -  sectors of the economy, distribution chain, online shopping,

FOCUS ON MODERN BUSINESS COMMUNICATION

Unit 4 - Enquiry Letters

EXTRAS
press release, 4Ps (Marketing Mix), Thanksgiving/Black Friday/Cyber Monday

For more about each chapter, see:
Unit 1 - Terms and vocabulary
Unit 2 - Terms and vocabulary
Unit 3 - Terms and vocabulary

7C - Lehrstoff for Schularbeit, Thursday, December 10

For the Schularbeit, you are responsible for the following skills and topics:

FORMAT - TWO HOURS
Listening - Allgemeines Thema
Reading - Allgemeines Thema
Writing - Possible text types:  letter/email, blog entry, blog comment, article, report, summary

Chapter 2, Focus on Modern Technology 3
Classroom revolution:  describing diagrams and graphs, human interaction computers, robots, passive voice,

Chapter 3
Keeping in touch, Indirect speech

SONSTIGES
Pros and cons of cell phones in the classroom, writing reports from graphs and charts, travel/Sprachwoche,

3C - Lehrstoff for Schularbeit, Thursday, December 10

For the Schularbeit 

For the Schularbeit on December 10, you are responsible for the following units and skills:
FORMAT:  
Listening - Allgemeines Thema
2 Writings - Possible text types:  Summary, letter/email 
(letter of application, giving advice), blog entry, blog comment,

CHAPTER 3, Focus on Modern Technology
Casual jobs, stress, review of all tenses

CHAPTER 4
Neighbours
Focus on Technology Universal Design, Automatic Doors, modal verbs

SONSTIGES
Stereotypes, prejudice, disabilities, accommodations, CV, letters of application, rage rooms, comparing cultures (US and Austria for example) Krampus

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